I may be 60+, don't think the young crew have anywhere near the fun we had. it was awesome, Chrissie comes on the stage, gets on her knees, and kisses the the floor, gets up and states she worships the ground Iggy Pop walked on. Paul from Brockville, Ont, CdaIggy opened up for Chrissie Hynde in '87. ![]() And to me, it's just great that it's out there in any form for someone to hear." With this campaign, he got paid, and not eager to bite the hand, said, "I actually enjoyed Royal Caribbean's usage. Pop controlled the rights to his performance of the song, which is what Royal Caribbean used, but couldn't stop companies from using re-recorded versions which often appeared without his approval. And while some of Pop's fans were outraged, he loved it. Most viewers didn't make the heroin association, but that's true of the song in general, as the rousing chorus is what cuts through. The campaign began in 2001 and ran for nearly a decade, befuddling fans who marveled at the incongruity, but effectively marketing the product, as Royal Caribbean was reaching out to a younger demographic and positioning their cruises as more of an adventure and less about the shuffleboard and buffets. Because of its chorus that can be interpreted as a message to live life to its fullest, this song is often used in commercials, including one for Royal Caribbean Cruises where the advertisement jumps from the opening line "Here comes Johnny Yen again" straight to the chorus "Lust for life," conveniently omitting all the interim references to liquor, drugs, "flesh machines," and stripteases.
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